Vision is the mission

Better vision changes lives. It shapes how we move, how we connect and how we experience every moment. My work is driven by a simple belief: breakthrough ophthalmic technologies only matter when they reach the clinicians and patients who need them most - faster, safer and with greater impact.

With more than 25 years of international experience across optometry and ophthalmology, I’ve built a career at the intersection of commercial execution and clinical insight. From Dry Eye, Diagnostics and Surgical Planning & digital Guidance in the O.R. to FLACS connectivity, IOLs and Cataract technologies, I’ve helped guide innovations from concept to real world commercial use across global markets.

My background spans operational leadership, commercial strategy, marketing, clinical application, training, business and product development, distributor management and KOL relations. I’ve led international cross functional teams, built global partnerships and navigated complex regulatory landscapes to bring premium ophthalmic technologies to market with clarity and confidence.

FocusPoint exists to bridge the space between strategy and execution. We work hands-on — in the operating room, in clinics, in training rooms and in the field - aligning R&D, clinical, application, marketing, commercial and operational teams to accelerate adoption and strengthen market traction. Not as advisors on paper, but as partners standing beside your teams and your customers.

Products must deliver real value to clinicians, strengthen organizations and improve outcomes for every patient whose world depends on better vision.

FocusPoint's role is to turn innovation into adoption and execution that moves markets.

Vision is the mission

" Better vision changes lives. It shapes how we move through the world, how we connect and how we experience every moment."
Ernst Serfontein
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contact@focuspointc.com

+31 6 238 489 27

COC: 42046430

VAT: NL005456032B95

FocusPoint Consultancy

The Netherlands